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Banila Co Ranked Top Selling Cleansing Balm by Euromonitor

Since its debut, Banila Co said it has consistently invested in research and development to enhance the product's efficacy.

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By: Lianna Albrizio

Associate Editor

Banila Co's flagship product, Clean It Zero Cleansing Balm, has sold over 90 million units worldwide.

K-Beauty brand Banila Co has been named the world’s top-selling cleansing balm brand based on retail sales data compiled, per data analytics company Euromonitor International. According to Euromonitor, the global cleansing balm market was valued at approximately $1.04 billion in 2023. Banila Co accounted for 22% share of global retail value sales, reinforcing its standing as the No. 1 brand worldwide in this category, analysts said. Clean It Zero Cleansing Balm At the heart of thi...

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